The 3 day event was designed around the theme to “Launch Innovation in Travel” for the HQ associates. To encourage associates in the building to learn and discover ways they can contribute to innovate the world of travel.
From the theme of “Launch” with a mindset of putting out low fidelity concepts as part of the innovation, paper airplane became the visual anchor of this event. The symbol was incorporated into various displays to promote the event.
Participatory art installation pop-up experience in the main lobby space was put together.