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The Goal
Our goal was to design and produce a meaningful learning experience of innovation, to embrace change that is happening in a world we live in.
The Process
What we did was to evolve the visual communication of the ID brand that stood on its own which was unique to this year. 2018 was about fluidity, and the organic evolution of progress where we celebrate imperfection and encourage the act of doing, which mirrored how we operated under a big change.
The Outcome
As a result we produced over 60 sessions, diverse and wide ranging subjects that touches the world of innovation. Partnered with Sheraton, Aloft, W, F+B to highlight and showcase their latest innovation.