A large format printed material which folds out to reveal Foundations of Design Thinking in 5 step process.
Innovation Challenge was created to foster a culture of innovation and entrepreneurial spirit among on-property associates of Marriott International. Associates were invited and encouraged by participating General Managers to identify a challenge, gather insights, and propose an innovative solution to improve guest experience. Participants have four months to complete the challenge, using Design Thinking methodologies, and present their ideas to a panel of judges.
CREATIVE DIRECTION / VISUAL IDENTITY / COMMUNICATION DESIGN
A large format printed material which folds out to reveal Foundations of Design Thinking in 5 step process.