To inspire the associates of Marriott International to embrace innovation and lead transformation in travel, Consumer Experience and Learning + Development teams produced contents and hosted a quarterly showcase of successful and inspiring innovators, disruptors, and visionaries who are influencing their respective industries. Various speakers were invited to the HQ to share their own stories of “Creative Competitiveness”.
To be aligned with the curated speakers, our creative direction drove us to explore visual marks which expressed the attributes of being fresh, stylish, and playful, that embraces a global design culture with a nonconformist mindset.
The word mark is inspired by Memphis style, one of the most instantly recognizable design styles. With the use of bright primary yellow and pastel colors, geometric shapes, and repetitive patterns, the visual identity takes a fresh approach that reflects our reaction against the status quo. The playful patterns are paired with simple and minimal sans serif typography in black to look less quirky.
Michael Babin from Neighborhood Restaurant Group was invited as a guest speaker, conversation moderated by Andrew Moffett, a former Marriott executive, and discussed topics of ethical business at scale, and creative leadership.