Ari Kushimoto Design
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JW Garden

JW Marriott believes that a connection to the natural environment is a necessary part of nourishing one’s well-being, mind, body and soul. JW Garden is a signature element of the JW Marriott experience focused on creating sensory connections with the natural world.

CREATIVE DIRECTION / COMMUNICATION DESIGN

 

A complete visual guide with tactical information for JW Marriott hotel property operators. Working closely with the JW Brand team who provided accurate information, guidance and inspirations, the toolkit was designed by Streetsense. 

 
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This document walks through the customer journey, and goes through each phase and shows ways to incorporate and activate the essence of JW garden.

This document walks through the customer journey, and goes through each phase and shows ways to incorporate and activate the essence of JW garden.

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Various case studies of distinctive experiences that are unique to each property are showcased.

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A guide on designing signages and printed materials were documented to ensure consistency of the JW Garden brand throughout the consumer experience, giving them a sense of discovery, and a reminder of fresh ingredients are harvested and made on site.

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